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Found 2 essays matching the above criteria.

1. 1. SSAB Global Business Development : A Study of the International Marketing Expansion Model for HWP in China

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Josefina Jie Löwgren; [2013]
   Keywords : international marketing; internationalization; marketing expansion model in China; entry model; SSAB; business network; the Chinese market; transfer of knowledge within MNC; Hardox Wearparts; franchising; franchises;

   Abstract : The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China.  The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge in the MNC, position building in business networks, products positioning and sales situation on the Chinese market to define the risk and opportunity. READ MORE

3. 2. The internationalization of a sustainable water managing company

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Julia Oldsberg; Sven.A Svensson; [2008]
   Keywords : internationalization; sustainable; water managing; International Marketing;

   Abstract : This essay looks at the problem with the increasing water shortages in three different economic markets. This is done through the perspective of the sustainable water managing company EcoNova, who specializes in innovative water recycling technology for use in the residential development, commercial, marine, sports, tourism, mining and defence industries. READ MORE