Essays about: "international marketing"

Showing result 1 - 5 of 403 essays containing the words international marketing.

  1. 1. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Kristijan Salihovic; [2021-07-08]
    Keywords : Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

    Abstract : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. READ MORE

  3. 2. Capturing the Digital Era: Utilizing Digital Technologies to Strengthen Marketing and Communication -A multiple case study of eight Swedish international industrial organizations

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Eklund; Tobias Brandt; [2021-06-28]
    Keywords : ;

    Abstract : MSc in International Business and Trade.... READ MORE

  4. 3. The influence of social media on the travel decisionmaking behavior of Ethiopian educational tourists in Poland : The case of Ethiopian educational tourists in Poland

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Taleyihun Tadese Wendemagegnehu; [2021]
    Keywords : Social media marketing; Ethiopian educational tourists; Poland’s educational tourism; social media platforms; Decision-making behavior; Tourist’s motivation; Likert scale; Quantitative data;

    Abstract : The impact of international mobility and globalization on universities has led to a greater need for students. Thus, throughout students stay in their destinatio ncountry, prospective students access a variety of sources of information and make simultaneous decisions about where to travel; decision making is required at everystage of the travel process (pre-travel, during travel, and post travel). READ MORE

  5. 4. Instagram marketing to attract international students in an age of internationalisation : A case study of KTH University Instagram from the perspective of Southeast Asian students

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Annusyirvan Ahmad Fatoni; [2021]
    Keywords : Social media marketing; Instagram marketing; higher education market; Southeast Asian students; trust;

    Abstract : This exploratory study identifies the importance of Instagram to market universities in Southeast Asia and the strategies to make interesting content to reach more Southeast Asian students. According to the statistics in 2020 by Statista, Southeast Asia is ranked second in the world’s most active social media users, and Instagram is now quickly catching up with the giant platform Facebook and becoming the rising star. READ MORE

  6. 5. Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Artem Syniuk; [2021]
    Keywords : Sustainable marketing; fashion; apparel industry; semiotics; documentary video; Patagonia inc.;

    Abstract : Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. READ MORE