Essays about: "marketing göteborg"

Showing result 1 - 5 of 24 essays containing the words marketing göteborg.

  1. 1. I choose Swedish! Or do I? : a case study at supermarkets concerning how managers market food produced in Sweden

    University essay from SLU/Dept. of Economics

    Author : Michaela Lagerqvist; Saga Sjöling; [2020]
    Keywords : sustainable marketing strategies; Swedish food; nudging; 4C’s; labeling; sustainability; ICA; locally produced food; dairy; meat;

    Abstract : In Sweden, the population is encouraged to choose food produced in Sweden. This is encouraged since food produced in Sweden includes many sustainable advantages like Sweden’s good conditions for cultivation, the food is produced in a safe way with low antibiotic use and good animal welfare. READ MORE

  3. 2. Think global, act local! A cross-cultural study of five Nutella websites on adaptation

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Ilaria Gioia; Levke Blaas; [2014-07-01]
    Keywords : ;

    Abstract : The aim of the present research is to analyse commercial websites of the same global brand from a cultural perspective looking for the presence of cultural patterns which might reflect marketers’ awareness for the need of cross-cultural adaptation. Through a qualitative content analysis of main pages of in total five Nutella websites addressing Germany, Italy, Sweden, Canada and Australia, this paper targets to investigate how a global brand adapts to local cultures and more specifically which similarities/differences can be found on its websites and how these can be related to the culture of each country. READ MORE

  4. 3. Socialt hållbar stadsutveckling från idé till praktik : begreppsutveckling i Kvillebäcken

    University essay from SLU/Dept. of People and Society

    Author : Joanna Fehler; [2014]
    Keywords : social hållbarhet; hållbar stadsutveckling; begreppsutveckling; globala idéer; lokal översättning; Delegationen för Hållbara Städer; Kvillebäcken; Göteborg;

    Abstract : I den här uppsatsen undersöks begreppen hållbar utveckling och social hållbarhet i omvandlingen av Kvillebäcken, Göteborg, utifrån frågorna hur och varför definitionen av begreppen har förändrats under projekttiden, från idéstadie till praktik. Målet är att förstå berättelsen kring hållbarhetsbegreppet i Kvillebäcken. READ MORE

  5. 4. Usable Interventions for a Product Owner

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Mattijas Larsson; [2013-09-20]
    Keywords : agile; system development; lean software development; product management; product owner; scrum;

    Abstract : Agile and Lean software development methodologies are commonly used today. Agile software development was originally created to uncover better ways of developing software. Traditionally the focus has been on the development teams, and most Agile methods have been aimed at project management and at software design, implementation and testing. READ MORE

  6. 5. Culture and Design in Web-Communication

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Firoozeh Karimi; [2013-09-20]
    Keywords : ;

    Abstract : Nowadays, e-marketing through websites is one of the most essential factors in presenting new products to the consumers and potential buyers. So an effective website should consider understanding of interconnected business environment and intercultural or cross-cultural differences while it is presenting a product to the globalized marketing atmosphere. READ MORE