Essays about: "marketing of emotion"
Showing result 21 - 21 of 21 essays containing the words marketing of emotion.
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21. Crisis Management in IT-Projects
University essay from IHH, InformatikAbstract : Crisis are extremely difficult to predict and according to Curtin, Hayman and Husein (2005) this is a problem that worsen by the trend in the 1970s and 80s where companies developed managers to be specialists. One example of this trend could be that a finance director knows only about finance, likewise for the marketing director, the technology director and operations director who all have their specialist fields. READ MORE