Essays about: "marketing of emotion"

Showing result 11 - 15 of 21 essays containing the words marketing of emotion.

1. 11. The Emotional Politician - An Empirical Study of Effects of Expression on Vote Intention

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Maria Dellbeck-Rajevski; [2017]
   Keywords : Political Communication; Emotional Display; Gender; Ethicity;

   Abstract : Political campaign spending on marketing has been on the rise since the early 2000s. Simultaneously, campaigns are becoming increasingly focused on individual politicians rather than the parties they represent. READ MORE

3. 12. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Amanda Simmeborn; Paulina Åberg; [2016]
   Keywords : Customer frustration; Satisfaction construct; Frequent flyer program;

   Abstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE

4. 13. Changing the World through Consumption : The Contradictions of Political Engagement in the Case of Oatly

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Alexandra Mccrow-Young; [2016]
   Keywords : commodity activism; political engagement; online activism; political consumption; Oatly; Sweden; vegan movement; environmental movement; Social Sciences;

   Abstract : In 2014, Swedish oat milk producer Oatly was sued by the dairy lobby LRF Mjölk for their use of marketing slogans such as “It’s like milk, but made for humans” which the dairy lobby claimed painted cow’s milk negatively. Dubbed the “milk wars”, the dispute sparked an intense debate over the political and environmental impacts of dairy production up until and beyond the court’s decision in November 2015. READ MORE

5. 14. Sensory Marketing - Does music influence customers? : Effects of music on customer behaviour, emotions and perceived atmosphere towards a specific product category

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Joakim Hedström; David Högqvist; Christian Piri; [2015]
   Keywords : Sensory marketing; service environment; business development; customer behaviour;

   Abstract : Title: Sensory Marketing - Does music influence customers? Effects of music on customer behaviour, emotion and perceived atmosphere towards a specific product category Background A new area of research within the field of marketing have grown since the 2010’s. This type of marketing is called Sensory Marketing and it can be used to trigger subconscious emotions within consumers by using the human senses: sight, hearing, smell, feeling and taste. READ MORE

6. 15. Prankvertising Phenomenon: The Effects on Consumer Buying Decision

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Onsurang Siripiyavatana; Siriorn Sutheerawong; [2014]
   Keywords : prankvertising; viral marketing; word-of-mouth; consumer; consumer behavior; consumption; BDT perspective; CCT perspective; emotions; consumer engagement; memorability; buying decision; Business and Economics;

   Abstract : Prankvertising is a phenomenon that is gaining significant exposure in marketing world, attracting both small and large companies to implement it as a new advertising strategy. Its success has been proven by millions of views and shares within a few days, reflecting an effective tool of viral marketing. READ MORE