Essays about: "marketing problems"

Showing result 21 - 25 of 211 essays containing the words marketing problems.

1. 21. Digital advertising on a regulated market : A multiple-case study in the Swedish alcohol industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Wilhelm Borgstam; Dimitri Koido; [2021]
   Keywords : Digital Advertising; Brand Awareness; Regulated Markets; Market Regulations; Social Media Marketing; Digital Media Channels;

   Abstract : In regulated markets companies must comply with various rules, standards, and approval protocols to avoid expensive lack-of-compliance costs. Such regulations often limit the ability of companies to advertise and thereby reach out to consumers. READ MORE

3. 22. Ensuring Supply Chain Resilience in the Food Retail Industry during COVID-19 : The Case for the Food Retail Companies in Sweden using Resource-Based View Theory

   University essay from Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

   Author : Kazi Safayat Jamil; Manuel Soares; [2021]
   Keywords : Supply Chain Management; Supply Chain Resilience; Food Supply Chain Resilience; COVID-19; Resource-Based View Theory; Food Retail Stores in Sweden;

   Abstract : Background: COVID-19 has brought so many changes in the business environment and in the ways of doing business. Food retail companies in Sweden have been trying to cope with the changes and challenges and have made necessary decisions to become resilient. It is in their urge to become resilient; however, the implementation is arduous at times. READ MORE

4. 23. Preprocessing method comparison and model tuning for natural language data

   University essay from Högskolan Dalarna/Mikrodataanalys

   Author : Peter Tempfli; [2020]
   Keywords : Natural language processing; sentiment analysis; machine learning;

   Abstract : Twitter and other microblogging services are a valuable source for almost real-time marketing, public opinion and brand-related consumer information mining. As such, collection and analysis of user-generated natural language content is in the focus of research regarding automated sentiment analysis. READ MORE

5. 24. Collaborative Partnerships between Public and Private Stakeholders in SustainableDestinations : A case study of Uppsala, Sweden

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Helina Betre; [2020]
   Keywords : ;

   Abstract : Tourism destinations are implementing policies based on global sustainability agreements. Countries are taking different approaches to fulfilling their sustainability goals. Collaboration was considered an important ingredient to implementing policies and achieving targets. READ MORE

6. 25. Extracting Adverse Drug Reactions from Product Labels using Deep Learning and Natural Language Processing

   University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

   Author : Shachi Bista; [2020]
   Keywords : ;

   Abstract : Pharamacovigilance relates to activities involving drug safety monitoring in the post-marketing phase of the drug development life-cycle. Despite rigorous trials and experiments that drugs undergo before they are available in the market, they can still cause previously unobserved side-effects (also known as adverse events) due to drug–drug interaction, genetic, physiological or demographic reasons. READ MORE