Essays about: "marketing problems"

Showing result 16 - 20 of 211 essays containing the words marketing problems.

  1. 16. Online data privacy as a driving factor for customer loyalty : A qualitative study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Carl-Fredrik Hugosson; Viktor Dahlén; [2021]
    Keywords : Customer loyalty; Data; Online data privacy; Privacy focus; Consumer data;

    Abstract : In recent years, there has been an increase in the focus on online data privacy by companies worldwide. Data has become an increasingly valuable resource for companies to use in their marketing efforts. READ MORE

  3. 17. Influencer Marketing on Social Media - Commercial or non-commercial content? - an influencer perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Taraneh Bahremandi; [2021]
    Keywords : Social media; Influencer marketing; Marketing;

    Abstract : Influencers are some of the most important players in social media marketing, one of many reasons why they are so important is the fact that they can be both opinion formers and marketing tools. The position influencer marketing has in society has created demarcation problems between freedom of press and speech and marketing laws. READ MORE

  4. 18. Never Good Enough - Why It Is Worth It to Normalize Normal Bodies : A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration Commercials

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Madlen Falk; [2021]
    Keywords : Body Image Satisfaction; Body Positivity; Body Neutrality; Self-Esteem Advertising; Attitude; Quantitative Survey; Representative Panel; Women; Germany;

    Abstract : Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. READ MORE

  5. 19. AI as Gatekeepers to the Job Market : A Critical Reading of; Performance, Bias, and Coded Gaze in Recruitment Chatbots

    University essay from Linköpings universitet/Tema Genus

    Author : Karin Victorin; [2021]
    Keywords : data feminism; digital discrimination; AI recruitment; chatbots; facial recognition; AFEA; hiring tools; feminist technoscience studies; intersectionality; coded gaze; hiring bots; social robots; performance; AI technology ethics; theatre and AI; Augusto Boal; posthumanism; Donna Haraway; Karen Barad;

    Abstract : The topic of this thesis is AI recruitment chatbots, digital discrimination, and data feminism (D´Ignazio and F.Klein 2020), where I aim to critically analyze issues of bias in these types of human-machine interaction technologies. READ MORE

  6. 20. Is there a performance trade-off by choosing sustainable?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Laban Blosse; Erik Montelius; [2021]
    Keywords : ESG; Fund performance; Greenwashing; Portfolio analysis; Sustainability; Business and Economics;

    Abstract : This paper investigates the performance differences between sustainable and unsustainable funds, measured by ESG rating, over the time period of January 2006 to December 2020 on OMX Stockholm. It also sheds light on the performance differences between unsustainable funds and unsustainable funds claiming to be sustainable, i.e. greenwashers. READ MORE