Essays about: "marketing telecommunications"

Showing result 6 - 7 of 7 essays containing the words marketing telecommunications.

1. 6. Advertising as a marketing communication tool. : Differences and similarities between customers’ perception and company’s expectations. Case study of Swedish telecommunications operator Tele2 AB

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Anastasiya Bochkareva; Karina Petrova; [2010]
   Keywords : ;

   Abstract : Title:  Advertising as a marketing communication tool. Differences and similarities between customer’s perception and company’s expectations. READ MORE

3. 7. Customer Satisfaction in the Mobile Telecommunications Industry In Nigeria

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Dr. Samuel Eniola; [2006]
   Keywords : Mobile telephone in Nigeria; Customer satisfaction; Satisfaction measurement;

   Abstract : Customer satisfaction is a fundamental marketing construct in the last three decades. In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing ones. READ MORE