Essays about: "marketing tools in banking"

Found 2 essays containing the words marketing tools in banking.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

3. 2. Environmental Considerations and Business Operations of Commercial Banks in China - A case Study of the Project Loan Appraisal Policy of ICBC

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Victory (Shengli) Liu; [2004]
   Keywords : environmental risks; economic risks; banking business; Industrial and Commercial Bank of China; Environmental studies; Miljöstudier; Earth and Environmental Sciences;

   Abstract : Commercial banks in China, such as the Industrial and Commercial Bank of China (ICBC) should take environmental considerations into their business operations and policies to 'green' their business, from the perspective of risk management and business marketing. This is not only the social responsibility for them as a corporate citizen which is playing an important role in the business life, but also the expectations from the stakeholders for them to meet the vision and responsibilities of sustainable development. READ MORE