Essays about: "master s thesis in economics"

Showing result 1 - 5 of 107 essays containing the words master s thesis in economics.

1. 1. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
   Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

   Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

3. 2. Closing the GAPS

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tessa Rauthe; Victoria Friman; [2023]
   Keywords : Business and Economics;

   Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

4. 3. Fan Community Activities That May Destroy Value

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
   Keywords : Business and Economics;

   Abstract : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. READ MORE

5. 4. AI and Medical Devices – General guidance principles for SMEs to meet the regulatory demands on safety and efficacy in the EU in order to reach the market

   University essay from KTH/Medicinteknik och hälsosystem

   Author : Soziar Bamyr Hanssen; [2022]
   Keywords : SMEs; AI; AI-based medical device; MDR; SaMD; guideline;

   Abstract : Artificial intelligence (AI) is the study of science, engineering, and the development of intelligent machines. AI is based on human intelligence with the exception that it is not restricted by biologically observable limitations. AI has developed rapidly over the past few years and has become important all over the world. READ MORE

6. 5. Sustainable Entrepreneurship as a Driving Force for the SDGs? : A Case Study about the Identity of Sustainable Entrepreneurs and Their Potential within Contemporary Social Structures

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Lukas Pérez Aleth; [2022]
   Keywords : Identity work; Entrepreneurial identity; Sustainable entrepreneurship; Sustainable Development Goals;

   Abstract : This master’s thesis explores the case of sustainable entrepreneurs in Malmö to examine how they perceive themselves and their situation compared to the social imagination of how the Sustainable Development Goals (SDGs) are connected to entrepreneurship. The case study follows a hermeneutic approach intending to generate a deeper understanding of the subjective realities of sustainable entrepreneurs in an interpretative dialogue between the preunderstanding of the phenomenon based on three theoretical aspects of identity work that are considered important in contemporary identity research (power relations, authenticity, identity economics) and the understanding of the phenomenon based on empirical text collected in interviews. READ MORE