Essays about: "media fragmentation"

Showing result 21 - 23 of 23 essays containing the words media fragmentation.

  1. 21. Success at last for a Radical Right-Wing Party in Sweden?: A case study of voter support for the Sweden Democrats in the city of Malmo

    University essay from Lunds universitet/Graduate School; Lunds universitet/Master of Science in Global Studies

    Author : Beth Hollenbeck; [2010]
    Keywords : xenophobia; right-wing extremism; Sweden; radical right-wing populist parties; Sweden Democrats; Malmo; Social Sciences;

    Abstract : This paper consists of a case study of the recent relative success of the populist radical right-wing party, the Sweden Democrats, in the municipality of Malmo in the southern region of Scania in Sweden. Seven explanatory factors behind radical right-wing party success in Western Europe were selected to be analyzed as they applied to this case. READ MORE

  3. 22. Stockholm's Corporate Information Services' Adaptability to Digitalization

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Lavinia Bleoca; [2009]
    Keywords : innovation; management; digitalization; resource-based view; Profitability; dot-com crisis; data analysis and web hosting; media convergence; media fragmentation; Social and economic history; Ekonomisk och social historia; History and Archaeology;

    Abstract : Nine Stockholm-based joint-stock data analysis and web hosting companies are hereby united in an external financial analysis, ranging from 1998 to 2007. The main contributions to the body of knowledge comprise observations regarding the companies’ management efficiency and their survival of “the dot-com crisis”. READ MORE

  4. 23. Marketing Communication in the New Digital World : Take the leap!

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Leo Saleh; Angelica Storck; [2007]
    Keywords : Marketing; Market Communication; Marketing Management; Market Changes; Media Transformation; Media Audiences; Consumer Behaviour;

    Abstract : Background: During the last years, the boom of the Internet has carried along with it new possibilities for communication, in addition, other technological developments of society together act to form a new reality in which companies have to rethink their means for com-municating with consumers. Problem and Purpose: In a new reality where consumers seem to reap all the benefits of the technological changes, how then, should companies adjust to the changing environment? The authors first investigated the modern media environment and found some trends in how it is evolving, and after listening to what some experts within the field think about the future and of what should be done, they them-selves endeavoured to generate some guidance for companies in this matter. READ MORE