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Found 4 essays matching the above criteria.

  1. 1. Football Transfers – An Event Study on the Stock Market Prices of Kit Manufacturers

    University essay from Göteborgs universitet/Graduate School

    Author : Joel Bjerking; Alexander Reisig; [2011-07-21]
    Keywords : ;

    Abstract : Background: Football has become more and more commercialized especially during the last two decades. Large corporations as the sport giants’ Adidas, Nike or Puma inject enormous sums of sponsoring funds into football. Sponsorvision estimates that EUR 2.5 billion were spent on sport sponsoring in 2007. READ MORE

  3. 2. TRIGGERS OF ACUTE CHANGES IN ETHICAL ATTITUDE : Do Honour Codes cause Priming Effects?

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Dr. David Kitz Krämer; [2009]
    Keywords : honour codes; ethical conduct; priming effects; mere-exposure effect;

    Abstract : The recent turbulences that led to a global financial crisis have partially been triggered by immoral and overly egoistic behaviour. In the wake of the disaster many have asked, and keep asking, how a sustainable and socially fair economy can be build. Ethics is one of the cornerstones of human interaction in general and in economic interaction. READ MORE

  4. 3. Sponsorship - Attitudinal Effects of Sponsorship

    University essay from IHH, Företagsekonomi

    Author : Wiktor Jansson; Ilja Johansson; Ali Mehrnoosh; [2009]
    Keywords : attitude change; brand attitude; brand image; brand recall; cognitive consistency; experiment; mere exposure effect; sport sponsorship; Brynäs IF; HV71; Stora Enso.;

    Abstract : Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. READ MORE

  5. 4. Precognitive Habituation : An attempt to replicate previous results

    University essay from Psykologiska institutionen

    Author : Gergö Hadlaczky; [2006]
    Keywords : subliminal mere exposure; precognitive habituation; PSI; parapsychology;

    Abstract : This study was an attempt to replicate the positive results of a precognitive habituation (PH) experiment devised by Bem (2003). The procedure is based on the subliminal mere exposure (SME) design. In an SME procedure subjects are exposed to image-pairs in a preference task, after being exposed to one of those images (the target) subliminally. READ MORE