Essays about: "Brynäs IF"

Found 3 essays containing the words Brynäs IF.

1. 1. Scoring with your Brand : the Case of the Brand Positioning of Brynäs IF

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Douwe de Greef; Jesse Kapiteijn; [2016]
   Keywords : Brand Positioning; Point Of Difference; Brand Knowledge; Brand Reputation; Brand Personality;

   Abstract : Aim: The aim of this study is to identify how a professional ice hockey club with fans nationwide can position its brand successfully and to discover if this is in line with what the consumers think is important in the branding of the club. Method: A mixed method has been used for this case study, in the forms of interviews and a questionnaire. READ MORE

3. 2. Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Jens Kansell; Fredrik Jonsson; [2015]
   Keywords : Relationship marketing; Customer relationship management; consumer attitudes; Service marketing.;

   Abstract : Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. READ MORE

4. 3. Sponsorship - Attitudinal Effects of Sponsorship

   University essay from IHH, Företagsekonomi

   Author : Wiktor Jansson; Ilja Johansson; Ali Mehrnoosh; [2009]
   Keywords : attitude change; brand attitude; brand image; brand recall; cognitive consistency; experiment; mere exposure effect; sport sponsorship; Brynäs IF; HV71; Stora Enso.;

   Abstract : Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. READ MORE