Essays about: "mix university"

Showing result 16 - 20 of 62 essays containing the words mix university.

  1. 16. How can insect-based food appeal to consumers in the Swedish market? : A qualitative study on identifying major factors that impact purchasing insect-based food and examining how novel companies can penetrate the Swedish market.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Daiki Okutani; Dairong Wu; [2021]
    Keywords : Entomophagy; novel food; sustainability; diet behaviour; marketing entry; young consumer behaviour; food industry; marketing mix;

    Abstract : The main purpose of this study was to examine the main factors that both positively and negatively influence consumers purchasing behavior in terms of insect-based food. By investigating the factors, the study aimed to shed light on how insect-based food can seamlessly penetrate the Swedish market with the use of marketing strategies. READ MORE

  3. 17. COVID-19’s Effect on Consumer Decision-Making in Millennials :  A Study of Fashion Consumption in Sweden

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Rafae Ahmad; Yuki Tsuchida; Robin Jonsson; [2021]
    Keywords : Covid-19; Fashion; Millennials; Consumer Decision-Making;

    Abstract : Background: With the COVID-19 pandemic having brought on drastic lifestyle changes in the form of lockdowns, stay at home orders and social distancing directives, there exists an avenue for research for how these circumstances have affected the decision-making process of millennials towards fashion products. This can be done by exploring the changes that the COVID-19 pandemic has had on millennials' consumer decision making process. READ MORE

  4. 18. International Students’ Choice of Swedish Higher Education Institution

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Zainab Al-Darraji; Tarik Almohtasib; [2021]
    Keywords : ;

    Abstract : How does the services marketing mix, push-pull factors, and brand reputation influence international student’s choice of a Swedish university?  This study aims to examine the relationship between international student’s choice of a Swedish university and the factors such as services marketing mix, push-pull factors, and brand reputation. The purpose of this paper is to understand how these factors influence international student choices in selecting a Swedish higher education institution. READ MORE

  5. 19. Managing successful implementation of flexible automation in SMEs

    University essay from Jönköping University/Tekniska Högskolan

    Author : Marc Daniel Betz; Ahmad Traffash; [2021]
    Keywords : Flexible Automation; Employee Involvement; Change Management; SMEs; Implementation;

    Abstract : Today the global market is changing to increased competition, short product life cycles and mass customisation. Therefore, the pressure on manufacturing companies to become more flexible in their production has increased. READ MORE

  6. 20. The Representation of Culture : A Comparative Analysis of Cultural Representation in Swedish EFL Coursebooks

    University essay from Jönköping University/HLK, Ämnesforskning

    Author : Linus Calais; [2021]
    Keywords : culture; representation; coursebook; Blueprint A 3.0; Pick Mix 1; Solid Gold 1;

    Abstract : The overall aim of this study is to analyse the cultural representation in fictional texts in three English as a Foreign Language (EFL) coursebooks written for the English 5 course in Swedish upper secondary school. The three coursebooks are Blueprint A 3.0, Pick & Mix 1, and Solid Gold 1. READ MORE