Essays about: "mobile phone industry"

Showing result 16 - 20 of 74 essays containing the words mobile phone industry.

  1. 16. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Xie Fei; Zhou Yu cen; [2017]
    Keywords : Anti-consumption，Brand avoidance，Smart phone，Chinese consumers，Chinese Mobile Phone Industry;

    Abstract : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). READ MORE

  3. 17. Diabetic Eye Screening : Eye mapping examination application

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Adrian Lundhe; [2017]
    Keywords : Diabetic; Screening; Mapping; Retina; Eye; Eyes; Android; Application; Diabetes; Screening; Kartläggning; Näthinna; Öga; Ögon; Android; Applikation;

    Abstract : According to the World Health Organization, in 1980 there was 108 millions diabetes patients around the world, and in 2014 the number increased to 422 millions. This is a percentage rise from 4,7 to 8,5 in the same time period. According to the report Vision 2020, about 5% of the blindness in the world is contributed to diabetic retinopathy. READ MORE

  4. 18. Marketing Strategies of Chinese Mobile Phone MNCs in the European Market : - A Case Study of Huawei

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiuyu Cao; [2017]
    Keywords : Smartphone; MNCs; Marketing Strategy; Competitive advantage; European market; Product innovation; Pricing Strategy;

    Abstract : The rapid popularisation of smartphones and the growth of the industry has attracted a large number of Chinese manufacturers. In terms of the long-term development and the increase of benefits, numerous Chinese manufacturers turn to the European market to seek the opportunities. READ MORE

  5. 19. Automotive Test Advances: Implications on ASIC production tests for Fingerprint Cards AB - new requirements and yield consequences

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Henrik Felding; [2017]
    Keywords : Automotive electronics; production test; AEC-Q100; reliable electronics; dynamic testing; manufacturing of integrated circuits; Fingerprint Cards AB; Technology and Engineering;

    Abstract : The purpose of the thesis was to study the safety and reliability requirements in the automotive industry from a production test perspective. A survey of the requirements in the automotive standard AEC-Q100 was conducted and the implications of compliance with the requirements were analyzed. READ MORE

  6. 20. Determinants of European FinTech activity: 2008-2015

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Robbin van Schagen; Jorinda van Jole; [2017]
    Keywords : FinTech; financial innovation; Europe; determinants; start-ups;

    Abstract : FinTech has grown substantially since the 2008 financial crisis. European FinTech investments have increased from US$ 930 million in 2008 to US$ 46 billion in 2015. However, since FinTech is a relatively new industry, little academic research on the factors that influence FinTech development has been done. READ MORE