Essays about: "mobile phones pitch"

Found 1 essay containing the words mobile phones pitch.

  1. 1. Crossing the chasm : Launching and re-launching in the Swedish mobile phone industry

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Justus Leistén; Magnus Nilsson; [2009]
    Keywords : High Technology strategies; Crossing the chasm; Swedish mobile phone industry; launching and re-launching; the whole product concept; the technological life cycle;

    Abstract : The 1990s is commonly referred as the Golden Age for High Technology and during this time the industry grew with a rapid speed. As a result, the consumers were presented with a various number of innovative products such as the Internet, computers and mobile phones. READ MORE