Essays about: "multitier private label portfolio"

Found 1 essay containing the words multitier private label portfolio.

  1. 1. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Helena Abrahamsson; Sarah Keppler; [2023]
    Keywords : private label; multitier private label portfolio; retailer brand image; consumer perceptions; Business and Economics;

    Abstract : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. READ MORE