Essays about: "museum brand"

Found 3 essays containing the words museum brand.

1. 1. Branding the memory in the virtual world: a study on the Palace Museum in Beijing

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Siyi Ma; [2019]
   Keywords : brand communication; social media communication; museum communication; online audience; brand relationships; Social Sciences;

   Abstract : Many museums face the problem of low engagement on social media which is disadvantageous for them to improve brand relationships with their audience. This study aims to investigate the influential factors on the online audience perception of the museum by applying the brand resonance model. READ MORE

3. 2. Internal Brand Pilgrimage - A conceptualization of how brands with a heritage use corporate museums internally

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Lehmann; Axel Åkerlund; [2017]
   Keywords : internal brand pilgrimage; corporate museums; internal branding; corporate heritage brands; corporate storytelling; Business and Economics;

   Abstract : Purpose: The purpose is to explore the phenomenon of utilizing corporate museums in internal branding, in order to understand what they are, how they are used and why in the context of strategic brand management in general and brands with a heritage in particular. Methodology: A qualitative multiple case study with a constructionist and inductive approach has been executed. READ MORE

4. 3. The Swedish Experience : A case study of the value of Volvo CE's Demo Centre

   University essay from Företagsekonomiska institutionen

   Author : Stefan Svensson; Karl Skarman; [2006]
   Keywords : ;

   Abstract : This thesis explores the value of Volvo CE’s Demo Centre in Eskilstuna trough an inductive case study approach. The authors pose the question “What is the resellers’ perceived value of the visit to the Demo Centre and other peripheral activities in conjunction with customer trips?” This is a problem because there is no prior research to what the value of the Demo Centre is and how the value could be measured. READ MORE