Essays about: "internal branding"

Showing result 1 - 5 of 88 essays containing the words internal branding.

  1. 1. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Källström; [2019-07-03]
    Keywords : Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. A Business Modelling Framework for the Front End of Innovation. : Customising a Guiding Material for an Early Phase of the Innovation Process for a Swedish Fintech Company.

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Marcus Almqvist; Charlotta Lundberg; [2019]
    Keywords : Innovation; Uncertainty; Front End of Innovation; Business Modelling;

    Abstract : The Swedish Fintech company that is subject to this thesis has proposed a process through which all new ideas should go through before entering the development funnel, called the ‘Proof-of-Concept-process’. Today, there exists no material that helps and guides the idea owner through one of the more extensive phases of that process. READ MORE

  3. 3. Branding Public Transportation in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Djenane Liasse; Jana Tigges; [2019]
    Keywords : Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

    Abstract : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. READ MORE

  4. 4. The Blurred Line Through Technology

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Hellström; Aparna Revi; [2019]
    Keywords : Technology; Sensemaking; Service Organizations; Organizational Culture; Brand; Brand-centred control; Control; Internal Branding; Normative Control; Neo-Normative Control; Business and Economics;

    Abstract : Modern technology plays a significant role in transforming workplaces and creating an improved business performance. The technological advancements have enabled organizations to utilize technology platforms for increased brand performance since brand and branding have become highly important in today’s organizations. READ MORE

  5. 5. Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Alf Grönvall; Axel Holmner Härgestam; [2019]
    Keywords : Internal marketing; through; gamification; A qualitative study on the influence of; game elements; within an app on; internal marketing activities;

    Abstract : AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. READ MORE