Essays about: "music theory"

Showing result 6 - 10 of 141 essays containing the words music theory.

1. 6. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Filippa Möller; Linnéa Wrobel; [2023]
   Keywords : Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. READ MORE

3. 7. An Intersectional Feminist WAP Pt. 2 : A Unique Case Study of the WAP Music Video by Cardi B and Meg Thee Stallion

   University essay from Linköpings universitet/Tema Genus

   Author : Nicola Garoutte; [2023]
   Keywords : sexuality; Hip-Hop feminism; HIp-Hop feminist theory; female gaze; intersectionality; intersectional feminism; visual analysis;

   Abstract : Cardi B and Meg Thee Stallion have no problem destroying the male gaze to empower women through the female gaze within the WAP music video. They both empower women by creating a whorehouse for women by women as Cardi B and Meg Thee Stallion both play the role as the entertainer and the entertained therefore forcing the viewer into a trance. READ MORE

4. 8. "Life is better when you girlboss together" : Building a Safe Space Within the Digital Sphere, a Case Study

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Maylis Aledo; [2023]
   Keywords : Girlhood; Girl Culture; Girl Bloggin; Discord; Social Media; Lana Del Rey; Popular Culture;

   Abstract : The study is located in feminist studies through the lens of cultural theory, more specifically in the area of "Girlhood studies", developed in the 1990s. The development of the field correlates with the rise of cultural goods targeted at girls: movies, music, and magazines as well as the development of teenagehood as an identity of its own right. READ MORE

5. 9. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

6. 10. Framing theory on music streaming platforms : How vocabulary influences the user experience

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Lotte van Bree; [2023]
   Keywords : Framing Theory; Wording Effect; User Experience; Personalization; Satisfaction; Expectations;

   Abstract : Music streaming services aim to provide users with personalized content to avoid information overload and increase the user experience. Besides the recommender systems that are involved to ensure users are provided with their musical preferences, vocabulary can play a significant role in achieving personalization. READ MORE