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Showing result 1 - 5 of 67 essays matching the above criteria.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. The Art of Balancing Directions : A qualitative study on how Dramaten balances its goals

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Jonas Fagerlund; David Mellström; Alexander Yng; [2023]
    Keywords : Institutional logics; hybrid organizations; culture and art; balancing goals; quantifiability;

    Abstract : Hybrid organizations, such as the Royal Dramatic Theater (Dramaten) in Sweden, face the challenge of balancing conflicting institutional logics and their prescribed goals. Dramaten, as the national stage for theater, is expected to uphold high artistic standards set by its sole owner, the Swedish state. READ MORE

  4. 3. The Role of Authentic and Transformational Leadership Styles in enhancing Employees’ Psychological Capital in the international hospitality industry

    University essay from Högskolan Väst/Institutionen för ekonomi och it

    Author : Salar Jaderi; Zaid Abushaqdam; [2023]
    Keywords : Leaderships styles; employees;

    Abstract : This Master´s thesis was primarily focused on examining the role of authentic and transformational leadership styles in enhancing the psychological capital (PsyCap) of employees in the international hospitality industry. We aimed to deepen our understanding of the relationship between these leadership styles and employee PsyCap, and to explore how this relationship is moderated by contextual factors within the industry. READ MORE

  5. 4. Healthcare Production Control Maturity Model

    University essay from Lunds universitet/Teknisk logistik

    Author : Fredrik Elsnitz; Filippa Ramberg; [2023]
    Keywords : Healthcare; maturity model; production control; resource planning; capacity planning; Swedish healthcare.; Technology and Engineering;

    Abstract : Sweden has been struggling with bad access to healthcare. The National Healthcare Guarantee is not fulfilled, and Sweden has low productivity numbers. One suggested solution to deal with this issue is increased healthcare production control. READ MORE

  6. 5. Knowledge Transfer from multinational corporations’ headquarters to their subsidiaries : The methods of transferring knowledge (Explicit & Tacit)

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Monir Hossain; Ariful Islam; [2023]
    Keywords : Headquarter HQ ; Knowledge Transfer KT ; Knowledge transfer process KTP ; Multinational Comapnies MNCs ; Knowledge base theory KBT ; Knowledge base view KBV .;

    Abstract : Background: Globalization, technological advancement and opportunity of capturing new markets have pushed business organizations to expand their business in the inter- national market. As a result, companies have established their subsidiaries in the host country and control their business from headquarters. READ MORE