Essays about: "new-product strategy"
Showing result 11 - 15 of 66 essays containing the words new-product strategy.
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11. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context
University essay from Linköpings universitet/MaskinkonstruktionAbstract : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. READ MORE
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12. Optimising a launch : Important factors affecting a new pharmaceutical launch in Sweden
University essay from Uppsala universitet/Industriell teknikAbstract : This master thesis explores the launch process of new pharmaceuticals in Sweden. The path of a pharmaceutical from idea to innovation is a long and arduous process with only few new products actually reaching the patients in the end. READ MORE
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13. The role of innovation resistance in the design of service innovations : A study on shared mobility services
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : According to innovation literature, between 50% and 90% of innovations fail. An explanation for failing innovations is offered by scholars in the field of innovation resistance, who argue that it is more relevant to pay attention to the reasons why consumers reject an innovation, rather than learning about their motivations to adopt a new product or service. READ MORE
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14. Idea Management in Technology Development : Evaluation Criteria for Value Proposition, Technology and Strategy
University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)Abstract : Purpose Idea Management as key activity in the front-end of innovation is crucial for not only targeting new products but also for new technologies. Nevertheless, the interrelations between Idea Management and Technology Development are still not fully understood. READ MORE
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15. The impact of Big Data on the business performance of Swedish-based companies
University essay from Göteborgs universitet/Graduate SchoolAbstract : Big Data has the power to transform entire business processes and improve current business activities. Many organizations seem to understand the benefits that Big Data can offer to their business, especially its meaningful potential business value but they find several difficulties in adopting it, mainly because they are struggling in finding ways of exploiting the derived insights to improve their business. READ MORE
