Essays about: "new-product strategy"

Showing result 16 - 20 of 66 essays containing the words new-product strategy.

  1. 16. A Pricing Model for AIaaS : An analysis of a new AI personalization product within the edtech space

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : ZENJA JEFIMOVA; SOFIE NABSETH; [2018]
    Keywords : AI; AIaaS; edtech; education technology; personalization; price; pricing; pricing strategies; pricing models; pricing tools; pricing AIaaS; software pricing; pricing for new products; value; value adding; AI; AIaaS; edtech; online-utbildning; personifiering; pris; prissättning; prisstrategi; prismodell; prisverktyg; prissättning för AIaaS; prissättning för mjukvara; prissättning för nya produkter; värdeskapande;

    Abstract : As pricing is vital for an organization’s marketing strategy, it is a significant area to consider for companies offering new products where Artificial Intelligence as a service (AIaaS) is provided. The purpose of this study was to investigate possible pricing models for an AIaaS product. The study was delimited to the edtech industry. READ MORE

  3. 17. Exploring the Perceived Success Factors of Agile Software Projects in Indonesian Startups

    University essay from Uppsala universitet/Industriell teknik

    Author : Nuruddin Kamil; [2018]
    Keywords : agile software development; startups; Indonesia; success factor;

    Abstract : A startup is a fledgling business designed to deliver a new product or service under conditions of extreme uncertainty. In the 21st century, startups have been growing significantly both in developed and developing countries. Since2014, startups are currently a new booming phenomenon in Indonesia. READ MORE

  4. 18. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jennie Padron Benitez; Sara Sahlquist; [2018]
    Keywords : consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

    Abstract : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. READ MORE

  5. 19. Market development of air and solid particle separation

    University essay from Lunds universitet/Produktionsekonomi

    Author : Eddie Andersson; [2017]
    Keywords : Alfdex AB; Business Development; Filter Markets; Filtration; Market Development; Marketing Strategy; New Product Introduction; Separator Technology; Solid Particle Separation; Technology and Engineering;

    Abstract : Background The thesis was initiated by Alfdex, an oil mist separator manufacturer, to explore the organisation’s possibility for expansion by adapting their product to separate air and solid particles. They are currently prototyping a new product without knowing what markets it would succeed in and thus have the need for an expansion strategy. READ MORE

  6. 20. How two global companies co-create innovations

    University essay from Göteborgs universitet/Graduate School

    Author : Mathilda Lund; Frida Nilsson; [2016-09-22]
    Keywords : Co-creation; collaboration; innovation management; innovation process; new product development;

    Abstract : Title. How two global companies co-create innovations. Authors. Frida Nilsson (1989. READ MORE