Essays about: "new-product strategy"

Showing result 21 - 25 of 66 essays containing the words new-product strategy.

  1. 21. Marknadsundersökning i outvecklade marknader med omedvetna kunder

    University essay from SLU/Dept. of Economics

    Author : Erik Sand; [2016]
    Keywords : marknadsundersökning; outvecklad marknad; omedveten kund; entreprenörskap; new product development; marknadsföring; customer co-creation; lead user;

    Abstract : När nya produkter eller tjänster skall introduceras på en marknad finns det många frågor som ska besvaras och en analys av marknaden är ofta vägen till att hitta svar på frågorna. Några av dem besvaras med hjälp av marknadsundersökningar som ger företagen information om kunders behov eller förväntningar och om konkurrenssituation och marknadspotential. READ MORE

  3. 22. Assessment of Business model in the service industry on a global process perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Quentin Bolle; MARTIN VAN DE POELE; [2016]
    Keywords : service; information and communication technology industry; theoretical model; value; process;

    Abstract : Service marketing is something new, and a lot of companies are working on answering the demand as best they can. Consumption behaviour implies a lot of changes in every market, and companies have to deal with all these changes. Companies must be able to adapt their strategy to be competitive. READ MORE

  4. 23. The Product Removal Process - A Case Study at Axis Communications

    University essay from Lunds universitet/Teknisk logistik

    Author : Mattias Carlson; Hampus Hansson; [2016]
    Keywords : Product Removal; Technology and Engineering;

    Abstract : Faster development of new products and shorter product life cycles increases the frequency of product removals. Despite its increasing presence, product removal tends to be neglected both in theory and in practice. When the product removal process is overlooked, it might induce customer dissatisfaction and unnecessary costs. READ MORE

  5. 24. Critical success factors for selecting ideas in front-end of SME

    University essay from KTH/Entreprenörskap och Innovation

    Author : Katayun Residegan; [2016]
    Keywords : Idea selection; Front end; Innovation; SME;

    Abstract : Front-end activities prior to the product and process development have been pointed out by studies to be an essential part in development of new products and processes. Here selecting ideas is found to be route cause of success and failures of the new product and process development outcomes. READ MORE

  6. 25. Breaking Down the Barriers - A Quantitative Study of Co-Creation under Different Levels of Product Complexity

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alexander Eriksson De La Rosa; Niclas Rudin; [2016]
    Keywords : Co-creation; Product complexity; Advertising creativity; Participant expertise; Advertising effort;

    Abstract : Involving consumers in the new product development process is becoming increasingly common and research has shown several benefits associated with adopting such a strategy. However, recent research, investigating the perception of co-created products among non-participating consumers, indicates that the positive effects of co-creation are absent for complex products. READ MORE