Essays about: "nordea, IT strategy"

Showing result 6 - 9 of 9 essays containing the words nordea, IT strategy.

  1. 6. Coping with strategic changes in a turbulent market : A study of the BSC and the underlying strategy

    University essay from Handelshögskolan vid Umeå universitet

    Author : Emma Spetz; [2010]
    Keywords : Strategy; Balanced Scorecard; communication;

    Abstract : This study aims to contribute to the understanding of how existing theories of strategy and strategic changes may be applied in a real-world Balanced Scorecard (BSC) context. In other words, how a strategy is connected to an existing BSC in a real-world setting. READ MORE

  3. 7. Managing Quality at the Operational Level : A Case Study at Nordea

    University essay from IHH, Redovisning och finansiering

    Author : Malin Holfve; Mikaela Mård; Maria Pekár; [2009]
    Keywords : Quality; Quality Management; Total Quality Management; TQM; Lean-production; Kaizen; Service Industry; Nordea; Case Study;

    Abstract : The majority of researchers, believe that quality management is the aspect of strategy, a method strategically formed to gain competitive advantage. Quality must however, be managed in the sense that it fits the organization. Besides, organizations must also develop strategies to continuously improve and measure quality work. READ MORE

  4. 8. Brand strategy in the Swedish banking industry : A comparative study of Nordea and SEB

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Henrik Edström; Christian Algotsson; Emil Folkesson; [2008]
    Keywords : brand; brand identity; positioning; Nordea; SEB;

    Abstract : A brand consists of more parts than the visible features such as names and logotypes. No matter in what industry a company is acting the brand in itself determines if the company will succeed or not. A successful brand is extremely hard to copy since two exactly similar brands do not exist. READ MORE

  5. 9. What a Difference a Bank Makes

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Alexander Klaus; Ségolène Marie; [2006]
    Keywords : Bank Differentiation; Customer Relationship Management; Marketing Mix; Financial Service Marketing;

    Abstract : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. READ MORE