Essays about: "online markets"

Showing result 1 - 5 of 145 essays containing the words online markets.

  1. 1. The influence of digital platforms in competition law: an accepted or imposed violation of the law?

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Apollonie Epin; [2023]
    Keywords : Competition law; digital platforms; DMA; Digital Markets Act; anti-competitive behavior; efficiency of competition law; Law and Political Science;

    Abstract : The GAFAM (Google, Apple, Facebook, Amazon and Microsoft) play an important role in our daily lives as they are always collecting intangible assets, data, and are competing for consumers attention. These platforms arose, grew faster than their competitors and strengthened their position to a point where they clearly dominate the market, occupying almost monopolistic positions. READ MORE

  3. 2. Effectivisation of keywords extraction process : A supervised binary classification approach of scraped words from company websites

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Josef Andersson; Max Fremling; [2023]
    Keywords : Machine learning; keyword classification; unbalanced data; word embedding;

    Abstract : In today’s digital era, establishing an online presence and maintaining a well-structured website is vitalfor companies to remain competitive in their respective markets. A crucial aspect of online success liesin strategically selecting the right words to optimize customer engagement and search engine visibility. READ MORE

  4. 3. How the purchase decision-making process in mature versus growing ecommerce markets changed due to the forced e-commerce adoption caused by COVID-19 : a comparison between German and Greek consumers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sondra Gross; [2023]
    Keywords : COVID-19; E-commerce; Online Shopping; Consumer Buying Behavior; Decision-making Process;

    Abstract : The outbreak of the COVID-19 pandemic has brought about many changes in the way consumers operate. Strict lockdowns all over the world have forced consumers to adopt online shopping and reevaluate their entire perception of e-commerce and the role it plays in their lives. READ MORE

  5. 4. Digital Services Act as a new era for platform liability - A fine thread between copyright enforcement and freedom of expression

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Raluca Olsson; [2023]
    Keywords : Digital Services Act; DSA; DSM directive; platform liability; copyright; freedom of expression; Law and Political Science;

    Abstract : Online platforms have gained significant economic and societal importance in the last decade; the public debate on their extending influence, responsibilities and liability has also reached unprecedented levels. Platforms entered most product and service markets and disturbed trade, information exchange and communication, by shifting the offline into the online environment; their use of existing data innovatively resulted in the adoption and delivery of a vast range of digital services. READ MORE

  6. 5. Perceptions and Challenges of Online marketing Professionals : Online marketing Professionals’ Perceptions of Challenges in the online campaign optimization process. A Qualitative Study

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Maria-Izabela Fieraru; Laura Tímea Kremeny; [2023]
    Keywords : online marketing campaigns; marketers’ perceptions; optimization process; challenges; the theory of planned behavior;

    Abstract : Online marketing professionals' perceptions about the challenges have got huge importance on marketing campaigns and conversion rates. Online marketing professionals' effective digital marketing strategies are crucial for businesses and clients to grow. READ MORE