Essays about: "packaging and brand performance"

Found 3 essays containing the words packaging and brand performance.

1. 1. Environmental Performance in Customer Communications

   University essay from Lunds universitet/Produktionsekonomi

   Author : Stephanie Gardner; Anna-Karin Olsson; [2014]
   Keywords : Environmental efforts - sustainable supplier - brand image - environmental communication - marketing tools – LCA – DfE - code of conduct - sustainability report –sustainable supply chain - customer demand.; Technology and Engineering;

   Abstract : Corporate environmental efforts are now valued higher than ever and need to be communicated to customers in a successful manner. Companies today wish to promote themselves as sustainable and use environmental performance to obtain competitive advantages. READ MORE

3. 2. Exploring the Store with Your Hands

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jeanette Finder; Emelie Levall; [2012]
   Keywords : Sensory marketing; Tactile marketing; FMCG; Consumer contamination; Hierarchy of effects model;

   Abstract : Marketers have acknowledged the great importance of touch during consumers' decision-making process. However, no one has ever empirically investigated if this holds true even for products whose material properties are not diagnostic for the product performance, such as packaged FMCG. READ MORE

4. 3. An Interface between Packaging and Logistics systems A case study performed in DeLaval

   University essay from KTH/Entreprenörskap och Innovation

   Author : Sri Hari Gunasekaran; [2012]
   Keywords : Packaging; Logistics; Total cost; Tertiary Packaging; DeLaval;

   Abstract : Purpose As a result of globalization competition in every business has raised. This makes it imperative to show at most attention towards every part of the business process in a detailed manner. READ MORE