Essays about: "pantamera"

Found 3 essays containing the word pantamera.

1. 1. Levels of corporate branding - A multiple case study to identify and define levels of corporate branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Lilliehorn; Johanna Schönberg; [2022]
   Keywords : Corporate Branding; Levels of Corporate Branding; Corporate Branding Spectrum; Corporate Branding Assessment Matrix; Business and Economics;

   Abstract : Title: Levels of Corporate Branding Date of the Seminar: June 2nd, 2022 Authors: Sofia Lilliehorn & Johanna Schönberg Advisors: Mats Urde Keywords: Corporate Branding, Levels of Corporate Branding, Corporate Branding Spectrum, Corporate Branding Assessment Matrix Thesis purpose: To identify and define levels of corporate branding by exploring what sets corporate branding apart internally and externally. Methodology: A qualitative multiple case study with an abductive approach. READ MORE

3. 2. How corporations’ transition from product branding to corporate branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Lilliehorn; Celina Burian; Johanna Schönberg; [2021]
   Keywords : Strategic Brand Management; Product Branding; Corporate Branding; Brand Transition; Business and Economics;

   Abstract : Purpose: This study explores and defines the transition from product branding to corporate branding by answering the following research questions: • Why are corporations transitioning from product branding to corporate branding? • How are corporations transitioning from product branding to corporate branding? • What does it mean for corporations to transition from product branding to corporate branding? Design/methodology/approach A qualitative research approach was suitable for this research since we studied a complex phenomenon. The primary data was collected through semi-structured interviews with the corporations Thule and Pantamera. READ MORE

4. 3. Strategic management of social media: How to design content on Facebook and Instagram to promote interaction from followers

   University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska högskolan

   Author : Frida Richter; Christoffer Torstensson; [2016]
   Keywords : social media; social media strategy; facebook; instagram; pantamera; grafisk design och kommunikation;

   Abstract : The usage of social networking sites is steadily increasing, setting higher demands on companies and their need to be present on social media. This study aims to examine how companies could design their content on Facebook and Instagram to promote interaction from followers. READ MORE