Essays about: "positive effects crm"

Showing result 6 - 7 of 7 essays containing the words positive effects crm.

  1. 6. Impact of Customer Relationship Management on Product Innovation Process

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yelin Li; Thu Sang Nguyen Thi; [2012]
    Keywords : customer relationship management CRM ; product innovation;

    Abstract : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. READ MORE

  3. 7. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Aida Bador; Sarah Low Pei San; Meriem Manouchi; [2010]
    Keywords : Cause-related marketing; Corporate Social Responsibility; Fashion Retailers; Altruistic Behaviour; Purchase Intention;

    Abstract : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. READ MORE