Essays about: "potential customer analysis"

Showing result 1 - 5 of 295 essays containing the words potential customer analysis.

  1. 1. Alternative business models for Swedish real estate developers Analysis of alternative business models applied by real estate developers in Sweden to manage macroeconomic challenges

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Marcus Edh; Douglas Edhage; Björn Jonasson; [2024-03-06]
    Keywords : ;

    Abstract : The current macroeconomic climate, with rising inflation and interest rate, is posing a significant challenge for real estate development firms in Sweden. The cost of developing properties is increasing and it is becoming increasingly difficult for many potential buyers to meet the high requirements for down payments associated with the traditional model of home ownership. READ MORE

  3. 2. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Hampus Ekman; Erik Strand; [2024]
    Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

    Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

  4. 3. Logistikoptimering med 3PL-Integration

    University essay from Högskolan Väst/Institutionen för ingenjörsvetenskap

    Author : Adam M. Seraj; [2024]
    Keywords : Logistics Optimization; Cost-effectiveness; Third-party Logistics; Economic Analysis; Logistikoptimering; Kostnadseffektivitet; Tredjepartslogistik; Ekonomisk analys;

    Abstract :  Bakgrund – Essity, en framstående aktör inom hygien- och hälsobranschen, står inför utmaningar gällande logistikflödet för konsumentprodukter från produktionsanläggningen i Lilla Edet till kunder i Danmark. Den nuvarande logistikprocessen involverar intern transport med egna lastbilar till externa lager. READ MORE

  5. 4. To Adopt or Not to Adopt, That is the Question: An Analysis of Drivers and Barriers for Adoption of Virtual Fitting Rooms in the Swedish online fashion retail market

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Linn Karlsson; Elin Skarin; [2023-09-22]
    Keywords : Virtual Fitting Rooms; sustainability; online returns; technology adoption; resistance to adoption; consumer behavior;

    Abstract : The immense increase in returns amongst Swedish online fashion retailers has given rise to severe challenges, not least from a sustainability perspective. Several studies have shed light to Virtual Fitting Rooms (VFRs) as a potential solution for reducing online returns. READ MORE

  6. 5. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study

    University essay from Göteborgs universitet/Graduate School

    Author : Nathan Lambert; Kajsa Lindström; [2023-07-19]
    Keywords : servitization; automotive industry; mobility as a service; qualitative analysis; service-dominant business logic; technology; traditional manufacturers; external environment;

    Abstract : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. READ MORE