Essays about: "proactive crisis communication"
Showing result 11 - 11 of 11 essays containing the words proactive crisis communication.
-
11. Social Media Communication during a Corporate Brand Crisis: The Case of Findus
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of the research is to explore how social media can be used in order to handle a corporate brand crisis and to analyze how consumers respond to and reason regarding crisis communication in social media. The study is conducted with a qualitative case study approach. READ MORE