Essays about: "product variety marketing thesis"

Showing result 1 - 5 of 11 essays containing the words product variety marketing thesis.

  1. 1. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nadine Bolm; Betty Hartigan; [2018]
    Keywords : Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea;

    Abstract : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. READ MORE

  2. 2. Product Line Extension in an Online Environment

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johanna Bjarke; Madeleine Hultin; [2017]
    Keywords : product line extension; assortment variety; assortment complexity; brand quality perception; online marketing;

    Abstract : Previous research has shown that a more varied assortment does not only increase sales by satisfying consumer preferences but also by gaining more attention due to increased shelf space. Product line extensions are therefore not solely of importance when it comes to aiming for a high actual variety in the assortment, but also when aiming to increase the visual size of the assortment. READ MORE

  3. 3. "In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Mattisson; Caroline Wilkens; Sanna Nevala; [2017]
    Keywords : Blog marketing; storytelling; sponsored content; influencer marketing;

    Abstract : Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. READ MORE

  4. 4. Integration of Supply Chain Management and Marketing - Case Study of a Swedish Fashion Retailer

    University essay from Göteborgs universitet/Graduate School

    Author : Huang Danmei; [2016-07-04]
    Keywords : Supply chain management; Marketing; Integration; Customer needs; Lindex;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  5. 5. A Security and Privacy Audit of KakaoTalk’s End-to-End Encryption

    University essay from KTH/Skolan för elektro- och systemteknik (EES)

    Author : Dawin Schmidt; [2016]
    Keywords : Secure Messaging; End-to-end Encryption; Android Security; Secure Messaging; End-to-end Encryption; Android Security;

    Abstract : End-to-end encryption is becoming a standard feature in popular mobile chat appli-cations (apps) with millions of users. In the two years a number of leading chat apps have added end-end encryption features including LINE, KakaoTalk, Viber, Facebook Messenger, and WhatsApp. READ MORE