Essays about: "promotions internet thesis"

Found 4 essays containing the words promotions internet thesis.

  1. 1. Surviving as an artist in the era of social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Samu Vilppula; Juuso Ketola; [2021]
    Keywords : ;

    Abstract : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. READ MORE

  3. 2. Recommending new items to customers : A comparison between Collaborative Filtering and Association Rule Mining

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Henrik Sohlberg; [2015]
    Keywords : Recommendation system; Association rule mining; Collaborative filtering; Cold start;

    Abstract : E-commerce is an ever growing industry as the internet infrastructure continues to evolve. The benefits from a recommendation system to any online retail store are several. It can help customers to find what they need as well as increase sales by enabling accurate targeted promotions. READ MORE

  4. 3. PRICE FLEXIBILITY IN RELATION TO CONSUMER PURCHASING BEHAVIOUR ON-LINE ( BUSINESS TO CONSUMER ELECTRONIC COMMERCE)

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : OMIGIE MERCY; [2009]
    Keywords : Price; Price flexibility; Consumer purchasing behaviour; E -commerce;

    Abstract : Successful setting of prices is one of the most crucial challenges faced by companies. Electronic commerce (EC) have come a long way to see how companies manage their pricing issues, to attract consumers and satisfy their desires in terms of purchases and re – purchases online. READ MORE

  5. 4. Fairtrade - A fair trademark for ICA and Lidl?

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management); IHH, Företagsekonomi

    Author : Carolina Appelqvist; Henrik Harplinger; Christian Kindqvist; [2009]
    Keywords : brand attitude; attitude towards ad; brand attitude change; cognitive consistency; incongruence; Fairtrade; mixed method; experiment; ICA; Lidl;

    Abstract : Purpose: The purpose of this thesis is to investigate if and how the presence of Fairtrade promotion can change the attitude towards the stores, ICA and Lidl. Background: People‟s attitude towards the brand Fairtrade is predominantly positive and by providing these socially beneficial products, stores wish to strengthen their brand image by communicating their social responsibility through the message of Fairtrade. READ MORE