Essays about: "qualitative research on customer buying behaviour"

Showing result 6 - 7 of 7 essays containing the words qualitative research on customer buying behaviour.

  1. 6. Privacy online: Exploring consumers’ evaluation of privacy issues in relation to personalised advertisement when buying online

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Marek Cvach; Menal Sanna Kahsay; Micaela Shamoun; [2018]
    Keywords : online shopping; personalised advertisement; privacy issues; consumer behaviour online;

    Abstract : Background The development of the Internet has changed the direction of advertising. Personalised advertising has emerged as the most effective and most profitable form of advertisement. READ MORE

  3. 7. What Influences B2B Buying Behaviour? : An empirical study of Fläkt Woods and its customers

    University essay from IHH, Företagsekonomi

    Author : Elina Lejon; Linda-Marie Wahlund; Jennie Berggren; [2005]
    Keywords : Fläkt Woods; Business to Business marketing; B2B; Customer research; the 4 P s; Customer value;

    Abstract : This study has been conducted in cooperation with Fläkt Woods, an industrial supplier of ventilation systems. The study only concerned chilled beams which are an explicit group of ventilation products within Fläkt Woods’ product portfolio. READ MORE