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Showing result 1 - 5 of 7 essays matching the above criteria.

1. 1. The Impact of Covid-19 on the Change of Customer Buying Behavior. : A study on the change of Swedish millennials’ buying behaviour for fashion products with respects to selecting between online and offline retail channels.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Abdulrahman Choura; Saria Abou Jeb; [2021]
   Keywords : Covid-19; pandemic; buying behaviour; customer behaviour; e-commerce; retailing; online stores; offline stores.;

   Abstract : Background: The retail sector is rapidly developing over the past years. Retailers are investing more efforts and resources to provide a seamless experience through multiple channels. These developments led to significant changes in customer behaviour. READ MORE

3. 2. Covid-19 and consumer behaviour : The impact of Covid19 on Swedish fashion consumers’ behaviour during and post-pandemic.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Nikola Lindgren Lukić; Karl Winberg; [2021]
   Keywords : Buying behaviour; Consumer behaviour; Covid-19; Digitalisation; E-commerce; Fashion;

   Abstract : Intro: Understanding consumer behaviour and needs is imperative for B2C businesses, especially within the fashion retail-sector where trends and consumer preferences are constantly changing. The competitiveness of fashion firms is defined by their ability to deliver customer expectations. READ MORE

4. 3. Brands relationships: Exploring the Secret Brand Relationship

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Casper Tönning; Chia-Yin Liu; Ayelen Rojas Alvarez; [2021]
   Keywords : Secret brand relationships; Consumer embarrassment; Brand relationship; Sensitive products; Taboo marketing.; Business and Economics;

   Abstract : Abstract Purpose: The purpose of this paper is to conceptualize and investigate those relationships that occur when customers feel embarrassed of their buying behaviour. Methodology: A qualitative research method has been chosen to conduct this research. Primary data has been collected through two focus groups and three interviews. READ MORE

5. 4. RETURN IT OR NOT? : HOW INFORMED  E-COMMERCE CUSTOMERS ARE IN RELATION TO ENVIRONMENTAL EFFECTS CAUSED BY E-PURCHASE RETURNS?

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : DAVID KUWA; SAJJAD AHMED; [2020]
   Keywords : E-COMMERCE; RETURNS AND RETURN POLICIES; CUSTOMER BEHAVIOUR; ENVIRONMENTAL FACTORS;

   Abstract : Abstract Date:                         2020 June 08 Level:                        Bachelor thesis in Business Administration, 15 cr Institution:                School of Business, Society and Engineering, Mälardalen University Authors:                   David Kuwa                                   Sajjad Ahmed                                  (87/01/12)                                      (88/01/03) Title:                         Return it or not?                                  How informed e-commerce customers are in relation to environmental effects caused by e-purchase returns. Tutor:                       DAVID FREUND Keywords:                E-commerce, Returns and return policies, Customer behaviour, Environmental factors Research question:                   How informed are e-commerce customers regarding negative environmental impacts of e-commerce returned goods? Aim & Purpose:        To understand the environmental effects caused by E-commerce purchase returns and research on how informed the E-commerce consumers in Sweden are on these effects in subject to their buying and returning behaviour. READ MORE

6. 5. Customer Perceptions of Child Safety towards Residential Furniture

   University essay from Linnéuniversitetet/Institutionen för maskinteknik (MT)

   Author : Yajie Zhu; [2018]
   Keywords : Child safety; Chest of drawers; Consumer behaviour; Consumer decision process; Furniture tipping over; Perceptions; survey; SPSS; Statistics analysis;

   Abstract : With the nature of exploring and less awareness of danger, furniture at home has been causing various kinds of child injury all over the world. Furniture tipping over is one emerging cause among children under 6 years old. READ MORE