Essays about: "qualitative textual analysis"

Showing result 11 - 15 of 117 essays containing the words qualitative textual analysis.

  1. 11. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Shuqiao Yang; [2023]
    Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE

  3. 12. Sentiment and Semantic Analysis and Urban Quality Inference using Machine Learning Algorithms

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Emily Ho; Michelle Schneider; [2022-10-14]
    Keywords : Natural Language Processing; Machine Learning; Deep Neural Networks; Transformers; BERT; NER; Text Classification; Urban Planning; Qualitative Research; Interviews;

    Abstract : Qualitative interviews are conducted by researchers to gain a deeper understanding of people’s opinions and perceptions about a specific topic. The analysis of such textual data is an iterative process and often time-consuming. READ MORE

  4. 13. THE IMPORTANCE OF MEMORY IN POLITICS

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Anabel Rother Godoy; [2022-10-03]
    Keywords : collective memory; fascism; far-right populism; collective responsibility; disputed collective memory;

    Abstract : The aim of this thesis is to analyse how the collective memory narrative of a country with a fascist past influences the way society views far-right populist parties today. I employ a comparative approach of Germany and Spain as two European countries that were ruled by fascist dictatorships in the 20th century resulting from internal political struggles rather than outside forces. READ MORE

  5. 14. Role Conceptions in Sweden’s Foreign Policy: A Textual Analysis of the China-strategy

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Emma Eriksson; [2022]
    Keywords : Role Theory; Foreign Policy Analysis; Sweden’s Foreign Policy; Sweden-China; Qualitative Content Analysis.; Law and Political Science;

    Abstract : Research on Sweden’s foreign policy often highlights its exceptionalism regarding activism and value promotion. Yet, I detect a less idealistic side in its foreign policy towards China, characterized by a protection of national interests. In addition, contemporary trends of liberalization suggest an entirely different dimension as well. READ MORE

  6. 15. Normative Power Europe - Nonsense? A Role Theoretical Approach to EU-Africa Relations

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Paul Dybjer; [2022]
    Keywords : EU; EU-Africa relations; role theory; EU role conceptions; normative power; Law and Political Science;

    Abstract : The European Union is often characterised as a normative power; an actor that is driven by values and principles such as democracy, liberty, peace and the rule of law. This thesis investigates whether the European Union perceives itself as such through a qualitative case study of how the EU perceives its role in Africa. READ MORE