Essays about: "quantitative of satisfaction"

Showing result 21 - 25 of 360 essays containing the words quantitative of satisfaction.

1. 21. Impact of Artificial Intelligence on Customer Experience : A mixed-methods approach to study the impact of Artificial Intelligence on Customer Experience with Voice of Customer as the mediator

   University essay from Jönköping University

   Author : Asad Ullah; [2023]
   Keywords : Artificial intelligence;

   Abstract : Abstract Background: In the contemporary world, the emergence of artificial intelligence has brought about a revolutionary change in customer experiences. Businesses, in analyzing numerous data observations, are aiming to improve customer journeys, from the point of purchase until after the product is used, by making the entire process convenient, satisfactory, and efficient. READ MORE

3. 22. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
   Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

   Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE

4. 23. Investigating Millennials perception of chatbot and their purchase intention in fashion industry. : A quantitative study about the influence of Chatbots on purchase intention among millennials.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Nikita Jain; Priscilla Owusu-Ansah; [2023]
   Keywords : Millennials; Artificial Intelligence Chatbots; Consumer purchase intention.;

   Abstract : This research study aims to investigate the perceptions of millennials towards Chatbot and their purchase intentions in the fashion industry. The study explored how chatbots are perceived by millennials, and how these perceptions influence their purchase intentions. To achieve this, the study used a quantitative approach. READ MORE

5. 24. Designing and evaluating the impact of gamification in e-learning platforms for non-Swedish people learning Swedish

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Vaishnavi Walajapet Bhakthavathsalam; Mahidhar Reddy Vaka; [2023]
   Keywords : E-learning; Gamification; Motivation; Persuasive design; User engagement.;

   Abstract : Background. Learning a new language is essential for global communication and cultural understanding as it enhances communication skills and promotes respect for diverse cultures. In this digital age, e-learning platforms have become popular tools for language learning. READ MORE

6. 25. THE EVOLUTION OF ESG REPORTING : A CASE STUDY OF SWEDEN’S LEADING BANKS

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Palmén David; Lucas Lidbeck; Robin Wahlgren; [2023]
   Keywords : Reporting; ESG; Shareholder theory; Stakeholder theory; Nordea; Swedbank; Handelsbanken; SEB; Banking;

   Abstract : Background: The demand for ESG reporting has increased significantly in recent years. Simultaneously, in 2016, ESG reporting was implemented in the annual accounts act as a mandatory part. Consequently, ESG reporting has increased and gained focus from larger organizations. READ MORE