Essays about: "questionable content marketing"

Found 1 essay containing the words questionable content marketing.

  1. 1. Can firms get away with questionable content marketing? : An explanatory research about questionable content marketing on social media and its relationship with brand image.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sam Gharakhani; Henrik Svensson; Vincent Larsson; [2018]
    Keywords : questionable content marketing; content marketing; brand image; brand associations; favorability of associations; strength of associations; uniqueness of associations; social media;

    Abstract : The development of social media has increased the usage and prevalence of content marketing. This have enhanced the pressures on marketers to manage and leverage this tool. Also, consumers interaction with valuable content leads to a stronger relationship with the brand which further might enhance the brand image. READ MORE