Essays about: "real time bidding"

Showing result 6 - 10 of 12 essays containing the words real time bidding.

1. 6. Reinforcement Learning for Real Time Bidding

   University essay from Lunds universitet/Institutionen för datavetenskap

   Author : Erik Smith; [2019]
   Keywords : Reinforcement learning; Markov decision process; value iteration; policy gradient; real time bidding; Technology and Engineering;

   Abstract : When an internet user opens a web page containing an advertising slot, how is it determined which ad is shown? Today, the most common software-based approach to trading advertising slots is real time bidding: as soon as the user begins to load the web page, an auction for the slot is held in real time, and the highest bidder gets to display their advertisement of choice. Auction bidding is performed by different demand side platforms (DSPs). READ MORE

3. 7. Modified second-price auctions in real-time bidding

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Oskar Stigland; [2019]
   Keywords : Real-time bidding; Vickrey auction; second-price auction; modified second-price auction; boosted second-price auction; adverse selection; Business and Economics;

   Abstract : The surge in revenue from real-time auctions for online display advertisement has spurred great research interest into how to design optimal mechanisms for these auctions, with respect to both buyers and sellers. This thesis focuses on some recent proposals on how to modify the Vickrey auction, which has been dominating the world of real-time auctions for the past decade, in order to better accommodate for the dynamics of this specific auction environment while also increasing the revenue of the seller. READ MORE

4. 8. Deep Reinforcement Learning in Real-time Bidding

   University essay from Lunds universitet/Matematik LTH

   Author : Oskar Stigland; [2018]
   Keywords : Machine learning; reinforcement learning; markov decision process; neural network; deep Q-network; real-time bidding; online display advertisement; Mathematics and Statistics;

   Abstract : Real-time bidding is getting increasingly popular for buying and selling online display advertisement. This has spurred a research interest into how to design optimal bidding algorithms, with advances during the last two to three years focusing heavily on reinforcement learning. READ MORE

5. 9. Optimal Real Time Bidding in Online Advertising

   University essay from Lunds universitet/Institutionen för reglerteknik

   Author : David Rådberg; [2018]
   Keywords : Technology and Engineering;

   Abstract : This thesis explores some of the possibilities of demand side optimization in online advertising, specifically how to evaluate and bid optimally in real time bidding. Theory for many types of optimizations is discussed. The thesis evaluates auctions from a game theory and control theory perspective. READ MORE

6. 10. Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Julia Högström; Ellen Wallin; [2017]
   Keywords : Online advertising; digital advertising; programmatic advertising; Real-time bidding;

   Abstract : Because of the adaptation to technological and social changes, the advertising environment is constantly evolving and today the central part of online advertising is called Programmatic advertising. It’s an automated media buying technique that involves targeting individual consumers in real-time. READ MORE