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Showing result 1 - 5 of 559 essays matching the above criteria.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. An exploration of how the national culture in which a company operates affects the choice of Management Control Systems

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Selemon Setaregu; Mateo Murra; [2024]
    Keywords : National culture; Management control systems;

    Abstract : Throughout this thesis, our research dives into the intricate relationship between national culture and management control systems (MCSs) in multinational corporations. In an increasingly globalized business world, understanding this relationship is pivotal for companies operating across diverse cultural landscapes. READ MORE

  4. 3. Leveraging Gamification for Increased Motivation in Mobile Applications : A Quantitative Study Using Self-Determination Theory & Service-Dominant Logic

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Alexander Fredriksson; Teemu Lahtinen; [2024]
    Keywords : Self-Determination Theory; Service-Dominant Logic; Motivation; Gamification; Mobile Services;

    Abstract : Due to the increasing digitization of society, Gamification of services has become increasingly proliferated. Identifying and knowing how to manipulate the factors for successful implementation of gamification strategies is paramount. READ MORE

  5. 4. Navigating Private Equity Dynamics: An Agency Theory Perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Andrea Bottinelli; [2024]
    Keywords : Private Equity Dynamics; Agency Theory; Market Evolution; Macroeconomic Impact; Co-investments;

    Abstract : The essence of the private equity industry lies in the intricate relationship between Limited Partners (LPs) and General Partners (GPs), intertwining financial elements with human interactions. This thesis employs agency theory to dissect the behaviors of the principal (LP) and the agent (GP), providing a comprehensive exploration of the current private equity landscape and impending market evolution. READ MORE

  6. 5. THE ROLE OF VALUE CREATION IN SUSTAINABLE PRODUCT SERVICE SYSTEM IMPLEMENTATION: A CASE STUDY ON LYNK & CO’S SUBSCRIPTION MODEL

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Carl Provén; Noel Skoglund; [2023-09-22]
    Keywords : Product-Service Systems; PSS; Value Creation; Servitization; Strategic Management;

    Abstract : This study contributes to the research field of strategic management by increasing the understanding of how value creation motives impact sustainable outcomes of PSS in the automotive industry, through a case study of Lynk & Co’s Product Strategy Team and their subscription model. The study has been conducted with a grounded theory approach, focusing on the exploratory nature of inductive reasoning. READ MORE