Essays about: "research study customer satisfaction"

Showing result 21 - 25 of 368 essays containing the words research study customer satisfaction.

1. 21. Spotlight on the factors impacting customer satisfaction in offline shopping : A quantitative study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Isabel Burch; Bofei Lu; Yihui Ren; [2023]
   Keywords : Offline Shopping; Customer Perceived Value; Customer Expectations; Touch Experience; Customer Satisfaction;

   Abstract : Background: Customers find great psychological satisfaction and pleasure when shopping. Customer satisfaction is crucial for a business's success, and increasing it will strengthenfinancial performance and competitiveness. READ MORE

3. 22. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andi Nur Haeriah; Chiara Jutz; [2023]
   Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

4. 23. Returning fashion items has never been easier : A qualitative multiple case study regarding the challenge of designing a return policy that benefits the consumer, the corporation and the environment

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Lucas Alsbjer; Joel Lindholm; [2023]
   Keywords : E-tailers; Product Returns; Return Management; Consumer Behaviour; Return Policies; Reverse Logistics; Green Supply-Chain Management; Sustainability; Fashion Industry;

   Abstract : An escalating concern about the environment amongst the general population, businesses trying to make their way forward on the hunt for market shares and profitability, and customers that nowadays are used to extreme flexibility in their purchase and return process due to the immense growth of e-commerce. These observations can all be considered facts, but do they correlate with each other when a customer tries on a pair of pants and decides to return them to the retailer? The purpose and reason for why this thesis was conducted was to gain an understanding of how fashion e-tailers in Sweden balance the needs of consumers, company finances and environmental concerns when designing their return policy. READ MORE

5. 24. AI-BASED CHATBOTS ATTRIBUTES EMPLOYING NATURAL LANGUAGE PROCESSING, CONTRIBUTING TO CUSTOMER SATISFACTION : A Quantitative Study on investigating the effect of AI Chatbots attributes with NLP on Customer Satisfaction in E-commerce.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Helja Bordbar; Aya Almoghrabi; [2023]
   Keywords : ;

   Abstract : This paper performed a study to discover the effect of AI-based chatbots employing Natural Language Processing (NLP) on customer satisfaction within E-commerce. Our research has employed a quantitative research approach, utilizing surveys to gather data on interactions with AI chatbots and how it affects satisfaction levels. READ MORE

6. 25. Robotic Lawnmowers and Professional Golf Customers; Navigating Expectations for a Hole-in-One Experience : An exploratory case study that aims to establish the expectations in the customer purchase journey of robotizing a golf course to guide providers' strategic decisions

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ebba Lövström; Emma Abrahamsson; [2023]
   Keywords : Robotic Lawnmower; Customer Experience; Customer Motivation; Customer Purchase Journey; Customer Satisfaction; Business-to-Business;

   Abstract : Background: Robotic lawnmowers are autonomous outdoor mobile robots designed to mow the lawn autonomously. The robotic lawnmower market is rapidly growing and constantly developing. READ MORE