Essays about: "role integrating marketing communication in branding"

Found 1 essay containing the words role integrating marketing communication in branding.

1. 1. Practice of Online Marketing with Social Media in Tourism Destination Marketing : The Case Study of VisitSweden, Sweden

   University essay from Institutionen för ekonomi och företagande

   Author : Viet Hung Nguyen; Zhuochuan Wang; [2011]
   Keywords : Online marketing; Social media; Destination Marketing Organizations DMOs ; VisitSweden;

   Abstract : Purpose: The paper seeks to provide insights into the application of internet communication technologies with social media in tourism industry from the perspectives of destination marketing organizations (DMOs), evaluating their effectiveness for tourism destination marketing management. The specific purpose is to uncover the important role online marketing with practice of social media to build the destination brands and engage the audience to reach potential visitors. READ MORE