Essays about: "role of Information Technology in CRM"

Showing result 1 - 5 of 7 essays containing the words role of Information Technology in CRM.

1. 1. An initial step towards design guidelines for invoice management in CRM

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Jakob Skogby Steinholtz; [2020]
   Keywords : User-centered design UCD ; Customer Relationship Management CRM ; Invoice management; E-invoicing; Usability; Information Technology IT ; Design guidelines;

   Abstract : The purpose of this study is to address uncertainty for the implementation of functionality concerning invoice management in the context of the customer relationship management (CRM) system Salesforce by providing design guidelines. It is a qualitative research project that follows a user-centered design (UCD) approach. READ MORE

3. 2. Assessment of Business model in the service industry on a global process perspective

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Quentin Bolle; MARTIN VAN DE POELE; [2016]
   Keywords : service; information and communication technology industry; theoretical model; value; process;

   Abstract : Service marketing is something new, and a lot of companies are working on answering the demand as best they can. Consumption behaviour implies a lot of changes in every market, and companies have to deal with all these changes. Companies must be able to adapt their strategy to be competitive. READ MORE

4. 3. Investigation of Customer-Driven Innovation

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Ikram Ullah; Muhammad Ayaz; [2013]
   Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

   Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE

5. 4. Factors in Cloud Computing Adoption

   University essay from Lunds universitet/Institutionen för informatik

   Author : Moneer Jlelaty; Youssef Monzer; [2012]
   Keywords : Small Organizations; Factors; Cloud Computing; Adoption; IT Solution; Information Technology.; Technology and Engineering;

   Abstract : Many organizations today are striving to gain competitive advantages and work efficiently in the demanding market through the adoption of ICT (Information and Communications Technology) solutions such as ERP (Enterprise Resource Management), CRM (Customer Relationship Management), and Business Analytics Systems. However, these Information Technology (IT) solutions can be quite expensive for small organizations (Misra and Mondal, 2011; Benlian and Hess, 2011). READ MORE

6. 5. Impact of Customer Relationship Management on Product Innovation Process

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Yelin Li; Thu Sang Nguyen Thi; [2012]
   Keywords : customer relationship management CRM ; product innovation;

   Abstract : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. READ MORE