Essays about: "role of Pr"

Showing result 21 - 25 of 26 essays containing the words role of Pr.

1. 21. The Role of Meeting Meals in Destination Image: Examples from the West of Sweden

   University essay from Göteborgs universitet/Graduate School

   Author : Elena Lvova; [2012-07-12]
   Keywords : meeting meals; destination image; food tourism; business travel; Nordic cuisine; Sweden;

   Abstract : To date, food aspects in leisure tourism have been studied extensively, while in business travel, by contrast, the role of meals has been largely neglected both in academia and in business. Recent trends suggest that meals served at professional meetings (e.g. conferences, congresses, exhibitions, trade fairs, etc. READ MORE

3. 22. Eco-labels: input or outcome of CSR? : A study made on three companies

   University essay from IHH, Företagsekonomi

   Author : Carolina Jonsson; Madeleine Jakobsson; Martin Johansson; [2008]
   Keywords : Eco-labels; Corporate Social Responsibility; CSR; Socially Responsible Business Practises; Sustainability; Environmental Marketing; Green Marketing; Miljömärkningar; Företags Samhällsansvar; CSR; Hållbarhet; Grön Marknadsföring;

   Abstract : Problem: The increased environmental awareness among people as well as businesses has led to the development of new concepts such as sustainable development and environ-mental marketing. One way of practising environmental marketing, which is based on the three principles social responsibility, holism and sustainability, is to use eco-labels on prod-ucts and services. READ MORE

4. 23. Organisational Communication in Dutch Branches in Swedish Companies : A study of Securitas Systems, Volvo Trucks and Electrolux in the Netherlands

   University essay from Örebro universitet/Humanistiska institutionen

   Author : Patrik Edvardsson; [2007]
   Keywords : Organisational communication; Core Values; Intercultural Communication; Sensemaking; Management; and Qualitative interviews.;

   Abstract : Örebro University Department of Humanities Media and Communication Studies Bachelor Thesis, Spring 2007 Title: Organisational Communication in Dutch Branches in Swedish Companies - A study of Securitas Systems, Volvo Trucks and Electrolux in the Netherlands By: Patrik Edvardsson Supervisor: Inger Larsson Purpose The purpose of this thesis is to analyse how top management in three Swedish companies view the communication within the company. Aspects that are investigated are organisational structure, how core values are used in this communication and what role different communication forms such as intranet, organisational newspaper and face-toface communication play in value creation. READ MORE

5. 24. Induction of pathogenesis-related genes, PR-17a and N-methyltransferase, in barley infested by the aphid Rhopalosiphum padi

   University essay from Institutionen för livsvetenskaper

   Author : Naima Grönberg; [2006]
   Keywords : ;

   Abstract : Plants produce a large diverse array of organic compounds that may function in protection against pathogens. Diverse antifungal compounds were reported to exist in barley (Hordeum vulgare L.); the indole alkaloid, gramine, and the pathogenesis-related proteins are some of them. READ MORE

6. 25. Why CARE?: A Critical Review of the Processes behind the International Council of Toy Industries’ Ethical Manufacturing Program

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Kerstin Axelsson; Marcus Adaktusson; [2006]
   Keywords : Toy industry; standards; decision-making theory; PR;

   Abstract : In 2003 the International Council of Toy Industries ratified an ethical manufacturing program governing the manufacturing processes throughout the industry’s global supply-chain. By doing so, the industry became part of an increasingly significant development, partly spurred by the forces of globalization, towards more rule-setting and standardizing. READ MORE