Essays about: "role of Pr"

Showing result 16 - 20 of 26 essays containing the words role of Pr.

1. 16. Champions master their own success

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Emilia Billing; [2014]
   Keywords : self-promotion; self-description; Impression management; ‘the self’; social saturation; authenticity; social media; young adults; first-job seeker; Social Sciences;

   Abstract : As the Internet and various social media platforms become key mechanisms in people’s lives additional stages for self-construction and self-presentation have become accessible. In a competitive job market with a range of possibilities to be heard and seen, people are advised to stick their necks out to gain employment. READ MORE

3. 17. Public Relations Management in Large & Innovative Multinational Corporations : A qualitative & comparative study of Shell, Coloplast & Company A

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Paulinus Ihedioha; Evelina Husar; [2014]
   Keywords : Public relations; relationship management in public relations; impact of public relations; measuring public relations; communication;

   Abstract : Purpose:       The purpose of this study is to examine the factors that affect PR in multinational corporations (MNCs) today, and to explore how the factors affect PR management in the selected MNCs. Method:       A qualitative research was conducted through semi-structured interviews with PR managers at three multinational corporations. READ MORE

4. 18. Because you cannot recommend yourself

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Tuire Melander; [2014]
   Keywords : practitioner perspective; public relations; communication; social media; blogs; blog marketing; Social Sciences;

   Abstract : “Because you cannot recommend yourself” – An exploratory study of practitioner perceptions on the use and challenges ofblogs as a medium in PR In the 21st century, an overwhelming majority of all information generated by companies and consumers is digital. Having gone from passive audiences to actively coproducing content for PR and marketing, consumers are better positioned than ever to share their experiences and recommendations through online social networks. READ MORE

5. 19. A lithogeochemical study of northern Sweden and the Kiruna and Malmberget iron-apatite ore deposits

   University essay from Uppsala universitet/Berggrundsgeologi

   Author : Jon Lundh; [2014]
   Keywords : REE; trace elements; iron-apatite ore deposit; suite; oxygen isotopes; magnetite; Kiruna; Malmberget; Haparanda; Edefors; Perthite-monzonite;

   Abstract : The iron apatite mineralizations of northern Sweden are mainly situated in supracrustal rocks and are thought to have formed during approximately the same time as the major plutonic suites in northern Sweden. In this thesis the Malmberget iron apatite ore deposit have been compared to the Kiruna iron apatite ore deposit to see whether the role of hydrothermal processes are different between the two ore districts. READ MORE

6. 20. On Brands and How They Are Adapted to Today’s Market

   University essay from Blekinge Tekniska Högskola/Sektionen för planering och mediedesign

   Author : Damian Goreczny; [2013]
   Keywords : Brand Identity; Branding; Marketing; Advertising; New Consumer;

   Abstract : The main focus of this thesis is to study the efforts that marketers, companies, PR1- and advertising agencies are making in order to successfully evolve their brands in order to adapt them into today’s market. Today’s market is driven by the new consumer which is very different from its predecessor; consumers from just two decades ago. READ MORE