Essays about: "role of marketing in the society questionnaire"

Found 3 essays containing the words role of marketing in the society questionnaire.

  1. 1. What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anjali Acharya; Lycke Ristimäki; [2019]
    Keywords : femvertising; consumer opinion; fashion advertising; social effects; feminism; gender role;

    Abstract : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. READ MORE

  2. 2. Chinese students’ knowledge and attitude towards sustainability : focus on IKEA and their sustainability work

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sofie Thulin; Nadine Rashid; [2017]
    Keywords : sustainability; IKEA; China; students; marketing; attitude; consumer behavior; consumer responsibility;

    Abstract : Consumers consider themselves being able to change their consumption behavior and by that make a difference. This makes it easier for organizations in the usage of sustainability in their marketing strategy in order to attract customers and keep the already existing ones. READ MORE

  3. 3. Understanding Customers Attitudes towards Technology-Based Self-Service : A Case Study on ATMs

    University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT; Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

    Author : Balasubrahmanyam Annam; Narasimha Rao Yallapragada; [2006]
    Keywords : Technology-Based Self-Service;

    Abstract : In the present society technological innovations are playing significant role in every phase of human life, human interaction with machines has become essential in service sector. In the past a number of efforts have been made in the literature of service marketing to understand how companies can better deliver their services with the help of self-service technology. READ MORE