Essays about: "scandinavia marketing"

Showing result 1 - 5 of 19 essays containing the words scandinavia marketing.

  1. 1. Bioeconomy Strategy effects in Rural Areas : A comparative study of the Alpine region and Inner Scandinavia

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : John Sudmeier; [2023]
    Keywords : bioeconomy; sustainability; agri-food; forestry; ecological farming; EU policy; heritage sensitive marketing;

    Abstract : The European Commission Bioeconomy Strategy aims to stimulate an ecologically sustainable economy to mitigate climate change, declining biodiversity, and as an economic and social strategy meant to provide jobs and stimulate growth. The aim of this research project is to understand how the European Commission Bioeconomy Strategy is being interpreted and implemented in two different rural European regions, Inner Scandinavia, and the Alpine region, and based on those findings discuss how a sustainable bioeconomy strategy can be understood primarily in relation to the ecological sustainability goals of decarbonizing the economy and protecting biodiversity. READ MORE

  3. 2. The Nationalist Beauty Ideal

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elin Fransson; Asta Nordlund; [2021]
    Keywords : Regional Identity; National Identity; Banal Nationalism; Critical Discourse Analysis; Marketing Communication; Cultural Heritage; Corporate Visual Identity System; Country of Origin; Scandinavia; Scandinavian Beauty; Business and Economics;

    Abstract : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. READ MORE

  4. 3. The importance of buffalo milk in the curd manufacture of Sri Lanka

    University essay from SLU/Department of Molecular Sciences

    Author : Jennifer Hallqvist; [2019]
    Keywords : Sri Lanka; curd; Meekiri; Deekiri; buffalo milk; milk composition; milk fat; fermented milk products;

    Abstract : Sri Lanka is a developing country located south of India, in the Indian ocean. It is a country with multiple cultures, ethnicities and languages, and it is rated as “high” on the Human Development Index (HDI). The total population is 20.9 million, of which 28% are employed in the agricultural primary production. READ MORE

  5. 4. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Linnea Olsson; [2018]
    Keywords : Marketing Communication;

    Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE

  6. 5. Archaeology in Modernity, Two World Heritage Sites in Scandinavia as Cultural Identity?

    University essay from Lunds universitet/Arkeologi

    Author : Alejandro Sanchez Hernandez; [2017]
    Keywords : World Heritage Site; UNESCO; Social archaeology; Public archaeology; Modernity; Cultural identity; Scandinavia and Viking Age.; History and Archaeology;

    Abstract : The designation of World Heritage Site overcomes a serious of events in the life of each location. The social life of the sites that are designated brings a discussion about the characters that are responsible for the maintenance and preservation of the physical and ontological characteristics of the data and knowledge originated in it. READ MORE