Essays about: "search engines thesis"
Showing result 21 - 25 of 74 essays containing the words search engines thesis.
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21. A Study on Comparison Websites in the Airline Industry and Using CART Methods to Determine Key Parameters in Flight Search Conversion
University essay from KTH/Matematisk statistikAbstract : This bachelor thesis in applied mathematics and industrial engineering and management aimed to identify relationships between search parameters in flight comparison search engines and the exit conversion rate, while also investigating how the emergence of such comparison search engines has impacted the airline industry. To identify such relationships, several classification models were employed in conjunction with several sampling methods to produce a predictive model using the program R. READ MORE
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22. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE
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23. Is trust in SEM an intergenerational trait? : A study of sponsored links and generational attitudes towards them
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Title: Is trust in SEM an intergenerational trait? Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Jesper Fredlund 930427 & Timmy Biedron 961128 Supervisor: Henrietta Nilson Problem formulation: How do age correlate with trust and attitude towards SEM on Google in Sweden? Purpose: The purpose of this study is to see if the Swedish Digital Natives are more likely to be trusting search engine marketing, as opposed to the older generations of Digital Immigrants, and by doing this gaining a better understanding of the attitudes towards search engines and search enginemarketing in Sweden. Theoretical framework: The theoretical framework of this paper consists of theories about BannerBlindness, Text Blindness, EHS Theory, Search Engine Marketing, Sponsored Links, Organic Links,Generations. READ MORE
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24. STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. READ MORE
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25. Word embeddings for monolingual and cross-language domain-specific information retrieval
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Various studies have shown the usefulness of word embedding models for a wide variety of natural language processing tasks. This thesis examines how word embeddings can be incorporated into domain-specific search engines for both monolingual and cross-language search. READ MORE