Advanced search

Showing result 11 - 15 of 206 essays matching the above criteria.

1. 11. Understanding the emotional experience on consumer behaviors : A study on ChatGPT service

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Dijing Huang; Sebastian-Andrei Harasim; François Leccia; [2023]
   Keywords : ;

   Abstract : Background: AI technology has been developed rapidly. ChatGPT, an advanced AI chatbot has been considered to be an evolutionary technology, gaining a massive number of users in a short time.  Problem: There is a lack of research on the emotional experience of users on consumer behaviors in the use of ChatGPT services. READ MORE

3. 12. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
   Keywords : SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

   Abstract : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. READ MORE

4. 13. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andi Nur Haeriah; Chiara Jutz; [2023]
   Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

5. 14. Retirement Home in Krapina - Zagorje, Croatia

   University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Leon Ladisic; [2023]
   Keywords : retirement home; rural depopulation; contextual architecture; residential architecture; rural revitalization; Arts and Architecture;

   Abstract : Population decline in rural areas is observed in almost every European country. In Croatia, there are no meaningful strategies to mitigate the consequences of depopulation. As a result, many rural communities have already disappeared, while more are becoming unsustainable. READ MORE

6. 15. Local food networks - value creation and the role of the producer

   University essay from SLU/Dept. of Forest Economics

   Author : Joakim Mattsson; [2023]
   Keywords : Actor-network theory; alternative food network; REKO; Schwartz value theory; service-dominant logic;

   Abstract : The rise of interest in local food has given rise to many new forms of food supply chains, socalled Alternative food networks. One such network is the Facebook-based REKO, where consumers can purchase food products directly from the producers without intermediaries. This has also given rise to new forms of values regarding food. READ MORE