Essays about: "service dominant logic"

Showing result 6 - 10 of 90 essays containing the words service dominant logic.

  1. 6. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion

    University essay from Umeå universitet/Institutionen för informatik

    Author : Hannes Sjöström; Pavithra Sivakumar; [2023]
    Keywords : Digital Innovation; Diffusion; Layered Modular Architecture; Technological Embedding; Service-Dominant Logic;

    Abstract : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. READ MORE

  3. 7. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Michael Polatos; Andrii Kernitskyi; [2023]
    Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

  4. 8. P2P carsharing in Sweden : Investigating the challenges hindering the adoption of P2P carsharing services

    University essay from Högskolan i Halmstad/Akademin för informationsteknologi

    Author : Jurgen Hasuka; [2023]
    Keywords : hared mobility; carsharing services; peer-to-peer carsharing; service-dominant logic;

    Abstract : The European authorities have taken a crucial step towards sustainable mobility byhighlighting the importance of shared mobility. Carsharing, part of the sharing mobility system, hasbeen kindly adopted by many countries in Europe and North America since it removes nine tothirteen vehicles from the road. READ MORE

  5. 9. Crowdfunding as a facilitator for Value Co-Creation : A Qualitative Case Study from a Service-Dominant Logic Perspective

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexander Kruse; Simon Saxenbrink; [2023]
    Keywords : Crowdfunding; Value Co-Creation; Service-Dominant Logic; Interaction; Behaviour; Actors; Community; Crowdfunding; Value Co-Creation; Service-Dominant Logic; Interaktion; Beteende; Aktörer; Community;

    Abstract : The purpose of the study is to examine how the crowdfunding context facilitates value co-creation from a service-dominant logic perspective. Previous studies on crowdfunding have focused on crowdfunding as a way to raise capital, but there is a need to examine how value is created from a service-dominant logic perspective to understand the crowdfunding context. READ MORE

  6. 10. Local food networks - value creation and the role of the producer

    University essay from SLU/Dept. of Forest Economics

    Author : Joakim Mattsson; [2023]
    Keywords : Actor-network theory; alternative food network; REKO; Schwartz value theory; service-dominant logic;

    Abstract : The rise of interest in local food has given rise to many new forms of food supply chains, socalled Alternative food networks. One such network is the Facebook-based REKO, where consumers can purchase food products directly from the producers without intermediaries. This has also given rise to new forms of values regarding food. READ MORE